With the profusion of online casinos that can now be found on the internet, players have an abundant choice of websites to register with and play at. Operators of online casinos spend money on everything from marketing to their gaming libraries and customer support systems. How do they attempt to distinguish themselves and stand out among the plentiful competition? Let’s look at some of factors which make a really good online casino.
The design acts as the face of an online casino. It gives potential players their initial impression and welcomes them to the casino. Designs can vary from something in a more traditional vein that is more typical of an online casino, to a more cutting-edge design that’s intended to surprise users. Above all, the design must be user-friendly and follow some simple rules.
• The website and available games must load quickly regardless of where it is accessed form and which type of device is used.
• The sign-up action button should be clearly displayed and highly noticeable when you land on the homepage.
• The registration process should be as simple and easy as possible.
• Games should be very easy to find and navigate through, for example, via and intuitive search function which allows you to sort games by, category, provider and popularity, to name just a few of the possible parameters.
• Promotions and bonuses should be advertised on the homepage, along with any jackpots players can win. You might want to show a jackpot growing in real time, for instance, to show that people really are winning money.
• You must make sure your website and online casino is fully mobile-optimised so that players can enjoy a great, seamless experience across many devices while suffering no loss of quality.
• You need to display all the relevant licences, certifications and all organisations that the casino is partnered with so that users can see that it is legitimate and has a good reputation. This ensures that users know that your particular online casino can be trusted and is safe to play at.
Players love a wide choice of games at an online casino, even when it is offering all the most popular casino slot games and table games on the market. The more game choice an online casino can offer, the wider the audience it will be able to appeal to.
It is best to have games from some of the best-known software suppliers in the industry, like NetEnt. Some live casino games from a provider like Evolution Gaming are a good idea as well as some more novel, innovative content to keep players happy. Having games from well-known providers adds to the reputation of an online casino.
Having many payment options
Players should be given a good choice of payment options. The more ways players have to put money into their account, the higher the number of deposits that are made. The range payment options you provide will depend on your particular target audience.
Quick, easy withdrawals
This is crucial for online casinos. The quicker and easier the withdrawal process is, the more loyal your customers are likely to be. That being said, standard withdrawal procedures should not be disregarded. You still need to protect yourself and your customers from possible fraud.
Bonuses and promotions
No online casino would be complete without offering great bonuses and promotions. The more generous and versatile the bonuses and promotions are, the happier your players will be. Be sure to show the best promotions on the homepage to attract new players and excite returning players.
A live chat option in customer support
Friendly support is one of the main reasons players return to an online casino time and time again. It is vital to have 24/7 customer service and a live chat function so that the customer service team can answer any question and solve any issue that might arise in the most efficient and friendly way possible. Make sure that your support managers answer live chat inquiries within about one minute and can quickly offer a solution, even in the trickiest situations.
All of the above factors are important in making sure that you can build a really great online casino, with perhaps excellent customer service and quick withdrawals being the most critical elements. Hopefully, by following the advice in this article you can avoid many or the pitfalls online casino operators often fall victim to. We also hope that you now have a clear idea of just what makes a good online casino.
